What’s in a name? Why are so many theatre companies named after Shakespeare quotes?

I recently got interested in how theatre companies choose their names, and the more I thought about it the more I realised that a lot of companies were named after Shakespeare quotes. So I decided to try to count how many there were. It was, at first glance, a surprisingly high number - roughly 30%. …

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Honesty is the best policy in theatre design

You may not have noticed, but the world is getting more honest. Well, the world of design, at least, is getting more honest. Theatre is getting more honest. Architecture is getting more honest. Let me give you some evidence. Start with architecture. Look at many buildings completed in the last ten years and you'll notice …

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Using AI to reduce the carbon footprint of touring

Just as travelling is one of the most carbon-intensive aspects of life, the travel and transport associated with touring shows is a major contributor to the carbon footprint of the performing arts industries. So when I recently came across an AI tool which was used by North America 2026 in their successful bid for the …

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What’s the point in Reconstructed Theatres?

I'm currently helping to design a theatre in Knowsley, near Liverpool. It's a reconstruction of one of the earliest-recorded indoor theatres in the UK, the 16th-17th century Cockpit-In-Court. The working title is Shakespeare North and it's a fascinating project. I've enjoyed learning about what we know (answer: very little) and what we need to speculate …

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